If you follow luxury hospitality, you know Nobu. The restaurants. The hotels. The unmistakable blend of Japanese precision and California cool that Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper turned into a global empire over three decades.
What you might not have seen coming: the first Nobu residence in all of Southeast Asia is not in Bangkok. Not in Bali. Not in Singapore.
It's in Da Nang, Vietnam. And it is worth paying attention to.
Where Exactly Is Da Nang?
Vietnam is a long, narrow country running down the eastern coast of mainland Southeast Asia. Most people picture Hanoi in the north, Ho Chi Minh City in the south, and leave a large blank in the middle.
Da Nang fills that blank. It sits roughly halfway down the coastline, flanked by the Marble Mountains to the south and the Hai Van Pass — one of the most dramatic mountain roads in Asia — to the north. The South China Sea stretches to the east. The city has its own international airport with direct connections to Singapore, Hong Kong, Tokyo, and Seoul.
The beach here is not a side attraction. It runs for 10 kilometres, facing east, with clean water and white sand. It is the reason Da Nang became one of Vietnam's most visited cities, and it is the reason serious developers started paying attention to the coastline.
Da Nang is not a fishing village that got lucky. It is a proper city of over one million people — with a bustling airport, international schools, modern hospitals, functioning infrastructure, and a local government that has spent the last 15 years actively building the foundation for exactly this kind of development.
Now — What Is Nobu Residences Da Nang?
Picture the beachfront. The stretch of coast closest to the city center, where the sand is at its widest and the views are unobstructed in both directions. That is where Nobu Residences Da Nang is being built.
A single tower. 43 floors. 186 metres tall — the highest point on the entire Da Nang beachfront. The building is shaped like a Sensu, a traditional Japanese folding fan, a form chosen deliberately: in Japanese culture it represents happiness, strength, and prosperity.
The tower contains 264 residences. Every single one with a wide view of the sea.
Developer: VCRE (Viet Capital Real Estate), part of the Phoenix Holdings group — the same ecosystem as BV Bank and Vietcap (major investment fund in Vietnam).
Operator: Nobu Hospitality, the same team running Nobu properties in London, Los Angeles, Barcelona, and Marbella. Groundbreaking happened in Q4 2024 and the handover is scheduled for Q2 2027.
This is Southeast Asia's first Nobu-branded residence. There is no comparable address in the region.
The Design: Japanese Soul, Vietnamese Warmth
Nobu's design language is not accidental. It has a name — Shakkei, a Japanese concept meaning "borrowed scenery." The building is designed around its surroundings rather than despite them. Every residence is oriented toward the South China Sea. The architecture borrows the view and makes it part of the home.
Inside, the interiors reflect something rarely found in branded residences: genuine craft. Washi paper wall panels. Shoji glass screens. Hand-selected Rattan furnishings sourced from the region. The result is Japandi minimalism — Japanese restraint meeting Scandinavian simplicity — with Vietnamese warmth woven through it.
All units are delivered fully furnished and finished to Nobu's 5-star global standard. This is not a shell-and-core investment where you inherit a concrete box and a decorator's bill. You receive a complete, operational residence.
What You Can Own at Nobu Residences Da Nang
264 residences across five types:
Studio (~43 m²) — 90 units. Compact but complete. Full Nobu finish, sea views, access to every tower amenity. The entry point.
1-Bedroom (~66 m²) — 132 units. The most available configuration. A proper living space — separate living zone, bedroom, and balcony facing the ocean.
2-Bedroom (~114 m²) — 24 units. Family-scale, with panoramic views. A home that happens to be serviced daily to five-star standards.
3-Bedroom Dual Key (~145 m²) — 10 units. Two independent entrances. Live in one half, rent the other — or put both into the Nobu rental pool. Built for flexibility.
Sky Villas (285–425 m²) — 6 units. The upper floors of the building, with 360° unobstructed views of the South China Sea, Da Nang Bay, and the Marble Mountains stretching into the distance. Six units in total. These are not properties — they are positions.
The Amenities: Designed Floor by Floor
The building is not simply an apartment tower with a gym. Each floor serves a purpose.
The ground floor opens into a full lobby lounge — arrival made into an experience.
Floors 3 to 5 house the wellness and podium facilities, including the Nobu Spa.
Floor 6 hosts Taste of Asia, the all-day dining destination for residents.
Floor 18 is where the building makes its most dramatic statement. The Katamochi Pool — a heated, cantilevered infinity pool that projects out from the building over the beach and water below. The sensation, according to the design brief, is floating above the sea. It is the kind of feature that appears in architectural photography and stays there.
Floor 42 is the Nobu Restaurant. Japanese-Peruvian cuisine — the Nobu signature — served at 186 metres, with the entire coastline laid out beneath you. One of the most dramatic dining rooms in Asia when it opens.
Floor 43 is the Tsukimidai Sky Bar. A moon-viewing bar — Tsukimi is the Japanese tradition of sitting quietly and watching the moon — at the highest point of the building. The whole coastline. The city lights. Open sky.
The Investment Structure
Nobu Residences Da Nang is designed as a managed investment asset, not just a second home.
Years 1 and 2: Owners receive a 6% guaranteed annual yield on the contract price, backed by VCRE. This is not a projection — it is a contractual guarantee during the initial operating period.
Year 3 onwards: Owners transition into a 40% gross revenue share model. The property continues to be managed exclusively by Nobu Hospitality. Fully passive.
Every year: Owners receive 45 stay points, redeemable for free nights in their own residence. One point per weekday night. One and a half points per weekend night. Up to 25 points can be used to host guests.
Why This Market and Why Now?
The question that always follows a property story in an emerging market is: why here, why at this moment?
The honest answer for Da Nang is that the moment has already started. The city is not speculative. It has functional infrastructure, a real international community, booming tourism, and a coastline that has attracted global brands — Hyatt, Fusion, Four Seasons — for years.
Those brands validated the market. Nobu is arriving into a market that was already established, and placing the highest address in the city.
What remains is the gap between where Da Nang Real Estate is valued today and where comparable beachfront assets trade in Phuket, Bali, or the Mediterranean. That gap exists. It is narrowing. And it is the reason that buyers who understand brand-managed real estate are looking at this project seriously.
To find out the full details about Nobu Residences Da Nang, contact MVP Vietnam — a boutique real estate agency based in Da Nang with seven years of market experience and over 300 managed properties in the city's luxury resort communities. They are the on-the-ground team for this project, handling inquiries, consultations, and viewings.