About Populous Architecture
Project signed by the Populous office must receive from sporting events to great music shows.
The first images of "MSG Sphere" have just been released. Designed by the Populous office the stadium will be located next to the Olympic Park in East London, and should range from big shows to sporting events.
With a seating capacity of up to 18,000, the media facade event center is much like a gym that is being built by the same Las Vegas office - but it's not less impressive, though.
The outside will be covered with screens capable of projecting the most diverse images, besides promoting artists and brands. The internal area must have a screen that MSG describes as "the highest media display resolution on Earth". The technology would be able to transport the audience to the most diverse universes, such as the seabed.
Located in Stratford, next to the Westfield Shopping Center, London's new media facade event center is part of the post-Olympic 2012 revitalization plan and will have star neighbors such as the new Victoria & Albert Museum (V & A) and University College London (UCL).
About Populous Architecture
Populous is a global architecture and design firm that designs the places where people love to be together, like Yankee Stadium, the London Olympics, and the Super Bowl. Over the last 35 years, the firm has designed more than 2,500 projects worth $40 billion across emerging and established markets. Populous’ comprehensive services include architecture, interior design, event planning and overlay, branded environments, wayfinding and graphics, planning and urban design, landscape architecture, aviation and transport design, hotels and hospitality, and sustainable design consulting. Populous has 14 offices on four continents with regional centers in Kansas City, London and Brisbane.
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MSG Sphere - Media Facade Event Center Concept in London
